AbstractContext and purpose. The purpose of this research is to design a model for the development of cultural and Creative Industries through economic tools and mechanisms and the integration of Creative and cultural economy.Methodology/approach. In the current study, the qualitative method of grounded theory was used and the in-depth interview technique was used to collect information. The sampling method of the research was purposeful and snowball methods with theoretical saturation criteria and interviews with 20 experts in the field of Creative and cultural Industries. open, axial and selective coding processes was used to data analysis, and after that, the grounded theory emerging from the data was presented in the form of a story and visual model, and based on them, definition and classification were carried out for the application of the development of Creative and cultural Industries. Findings and conclusions. The results have shown that training and empowerment of cultural and Creative Industries and culture building in the field of cultural and Creative Industries act as intervening conditions to encourage business owners to create cultural and Creative jobs, and these three-dimensional conditions in interaction together have caused the development of cultural and Creative Industries and the dynamics of the economy and moving towards the Creative economy, and the consequence of that is the Creative ecosystem approach to economic benefits and economic profitability and cultural development.Originality/innovation. Previous researches have pointed out factors affecting cultural Industries or Creative Industries separately and from different perspectives,

Objective Fashion is a subset of Creative Industries and has roots in the culture of a region. In Iran, despite the long history of the textile industry and clothing production, a limited number of brands in the fashion industry have been able to get promoted to strong brands at home or abroad. Most foreign fashion products find their way into Iran through either official or smuggling imports. Unfortunately, there are also domestic manufacturers who, despite the good quality of their products, sell them domestically with foreign Hem Tags, the act that can be translated as a sign of the lack of strong domestic brands in the Iranian garment industry. What are the problems of fashion branding in Iran? What factors have weakened branding in this country? What are the steps of the branding process in this industry, how should the branding of mass and luxury fashion styles be done in this industry, and what are the differences in branding details? The purpose of this study is to provide a comprehensive model of branding. Methodology The present study tries to provide a comprehensive model for the Iranian fashion industry by reviewing the existing literature and theories, as well as conducting semi-structured interviews with the country’, s experts and specialists, and also adopting the method of Multi-Grounding Theory. The researchers adopted Snowball sampling methods and carried out interviews until reaching a theoretical saturation. Findings The data was analyzed by MAQXDA software and 744 codes, 255 concepts, and 10 categories were extracted. Also, 88 articles, books, reports and etc were reviewed. The required data for this study were gathered via conducting interviews. Conclusion According to the achieved results, branding in the fashion industry includes three major stages of pre-branding, branding, and post-branding, while this study explored eight steps of branding, including 1) branding requirements, 2) branding opportunities, 3) branding challenges, 4) brand identity, 5) brand positioning, 6) application of appropriate marketing tools and blends, 7) brand evaluation, and 8) growth. The remaining two categories are about the difference between luxury fashion branding, mass branding, and the order of branding steps.

In the last few years, Creative Industries are known as a productive system and their policies are taken into attention. The value of Creative Industries’ economic is higher than producing cultural merchandises, and it could be developed as a facilitation and an active role for changeable process in entire the economic. Based on researchers’ approach, innovation and creativity are the essential infrastructure for implementing the defended economic and for activating the industrial companies. The users are the main resource of Creative ideas of new services and new productions. The main important change in innovation process is created by users since the revolution industry, and it is also turned to be a very powerful approach. It is clear that, when the user starts to be an innovative one, he/she can develop what he/she exactly wants. This research with considering the new approach to Creative Industries tries with introducing the Creative Industries and innovative users, recognize the upcoming challenges of these Industries. Furthermore, by considering the strategies of user innovation categorize, the challenges and offer the solutions to the challenges. This study uses the descriptive- analysis methodology to reach to the mentioned goals. As a result, it should be described that users’ collaboration on Creative Industries has upward trend. Also the way that users selected the innovative policies has impact on the organizations strategies and their upcoming challenges. In this situation, it would be great if policy makers have special attention to the situation of Creative Industries in Iran with considering their challenges.

AbstractThe performance of media organizations is affected by the quality of the content they create, and the act of creating content, which is a basic activity in the media production process, requires creativity. Due to the non-standard nature of media products in the long term and the high demand of consumers for new products, creativity in media organizations is considered a vital strategic resource.This research claims that one of the most efficient strategies in the field of this media competition is the use of creativity and innovation in various organizational, management, production and content areas. Creativity and innovation is a strategic resource for media organizations in critical situations.In other words, nowadays creativity and innovation and its management is a strategic need for media organizations. These organizations need a special mechanism to be able to Creatively manage creativity.This research has been conducted with a qualitative approach and using the theme network method by theme analysis in 3 overarching themes, 16 organizing themes and 127 basic themes from 12 interviews with experts and key informants, and based on the theories of Creative media Industries, innovation in Organizations, knowledge management, content production, communications, media capability and Creative economy,

ObjectivePersuasion is one of the important characteristics of the growth and development of organizations, often regarded as a key trait of effective organizations. Persuasion is an activity in which a persuasive party tries to persuade the persuasive party to believe certain information or perform an action. In parallel, creativity and the production of new thoughts and ideas by organizational managers and employees is of special importance and this has a high position in the organization. Consequently, successful organizations are those that not only thrive in today's competitive landscape but also consistently integrate fresh ideas into their operations. Persuasion in Creative Industries can be seen as the level of employees' confidence in their ability to convince others to accept and learn their (or others') new ideas. The purpose of this persuasion process is to increase the acceptance of an idea by others. Due to the ever-increasing growth of technology, as well as progress in the digital space, Creative media Industries are known as some of the largest and most effective Industries in the world. This research aims to design a model of employee persuasion in Creative media Industries with special attention to how the news is delivered. MethodologyConsidering the data collection, the current research is classified as qualitative research using thematic analysis. It identifies multiple aspects of the phenomenon in question, providing the possibility for developing a conceptual model. Therefore, initially, the literature review method was used to identify and extract the existing components of the employee persuasion model in Creative media Industries from available sources, studies, and documents. Afterward, interviews were conducted with experienced academic experts. The statistical population for the interviews consisted of experts familiar with the fields of media, persuasion, media Creative Industries, and newsrooms. In this research, the sampling method was purposeful, and the judgment method was also employed. Data collection continued until data saturation was reached, and after conducting 14 interviews, theoretical saturation was achieved. The results were then analyzed with the help of MaxQDA (2018) software. Validity and reliability were based on the criteria of credibility, member checks (review by interviewees), triangulation of data sources, analysis of negative cases, and transferability. FindingsIn this research, seven broad categories of psychological characteristics and features, social and communication skills, employee attitudes, employee motivation levels, knowledge, and persuasive skills, the structure of the internal work environment, the external environment of the organization, and 69 organizational themes were extracted. ConclusionThe effective components in the emergence of employee persuasion in Creative media Industries can be classified at the individual, organizational, and extra-organizational levels such as audiences/customers. In this regard, it can be said that these are the individuals who, by creating a commonality between their individual and personality characteristics, organizational characteristics, as well as the views and characteristics of their audience/customer, ultimately demonstrate a certain level of persuasion.

This research seeks to explain and design the human capital education and development model in the Islamic Republic of Iran Broadcasting News Agency. This research is an applied objective which is carried out with a qualitative approach (classical ground) and content analysis method. Regarding the quality of the data, in order to analyze the data, an interpretive-analytical method has been used that replaces the inferential and descriptive statistical methods in the quantitative approach. Sampling method was purposeful and snowball. In this research, prototypes were first selected and in-depth interviews were conducted. The number of participants in the interview was about 13 media directors and university professors, following several interviews, the initial model of coding and analysis was obtained. Following the coding of all interviews, the main categories and related categories have been identified and step by step, the final model has been completed. The results of codings and analyzes with a qualitative approach in the whole theory have led to model design. Finally, the conceptual model and components of the model are presented with related components and indicators.

Purpose: The aim of this paper was the bibliometric analysis of the research published in the Scopus database on the subject of Creative Industries and to introduce the world's scientific map over the past 20 years in order to develop and create more of their role in the economy, between 2000 and 2019. Methodology: In this study, 1026 scientific sources on the subject of Creative Industries have been analyzed in the form of thematic research from the Scopus database. Data analysis was performed by the facilities of this database as well as VOS viewer software, which is visualization software. Findings: The results of this study showed an upward trend in the publication of articles in the field of Creative Industries in the last 12 years. The top 5 countries in the field of scientific production were the United Kingdom, China, Australia, Indonesia and the United States. The evolution of keyword concepts has also developed from "Introduction and Deployment of Creative Industries" to "The Role of Creative Industries in the Economy and Creating New Jobs" and then to "Education and Introduction as Development Tools" and finally to "Classification of Creative Industries and Development Policy Making". Conclustion: Examining this evolution shows that special attention should be paid to the issue of classification of Creative Industries and development policy making in them because currently the most important issue in the field of Creative Industries is in prestigious journals around the world and not enough studies have been done.